The Coffee-to-Cocktail Ratio

There’s a pattern I’ve noticed among the rich—really rich. The billionaires. They drink more coffee than cocktails. Not by a landslide, but enough to matter. I call it the Rich Brew Ratio. It’s simple: the more money you have, the more likely you are to order a cappuccino at 10 a.m. than a cocktail at midnight.

Here’s the rule of thumb: if you’re drinking ten cocktails a night, you’d better have had eleven coffees that day. It’s not about caffeine addiction. It’s about energy, alertness, and recovery. Coffee sharpens the brain. It resets your dopamine. It gets your liver back to work so you can enjoy a couple of cold ones in the evening!

Seasoned tycoons understand this. They don’t drown in vodka tonics. They’ve learned to pace. Three cups of coffee daily, maybe a glass or two of good red wine on the weekend. They know the value of ritual. They know the price of hangovers. My ultra-successful great Aunt who owned the Italian Ristorante and entertainment complex in Chicagoland never drank alcohol yet she loved stimulants.  She chewed on coffee beans all afternoon. She was fit, slender and sharp as a whip her entire life!

Some Famous Examples:

• Elon Musk built PayPal and Tesla on a mix of Diet Coke and coffee. Now he sticks to two cups a day. No interest in cocktails. He enjoys red wine, rarely touches cannabis.

• Jeff Bezos starts with coffee. His internal clock is strong. He collects fine Scotch and wine, but doesn’t abuse either.

• David Lynch, the filmmaker, is a coffee purist. Seven cups a day, sometimes more, sweetened to spark ideas. His favorites? Coffee and red wine.

• Lori Greiner, the queen of “Shark Tank,” begins with coffee, ends with wine. A balanced rhythm.

• Richard Branson runs on tea. Up to 20 cups a day. He once drank heavily, but after a bad experience at a party, he swore off alcohol and became a full-on teetotaler.

• Abraham Lincoln was known to drink coffee regularly. Nothing fancy, just black and honest.

• Sigmund Freud adored coffee, but later in life leaned too heavily on Peruvian flake. His decline wasn’t entirely unrelated.

On Adderall and the Affluent

Now let’s talk about the elephant in the boardroom: Adderall.

In Society, the drug sometimes gets passed around like espresso. Not prescribed yet used. Why? A few reasons:

1. Focus – Some believe it boosts concentration. It doesn’t make you smarter, just more intense. That intensity, of course, can be misleading.

2. Weight Loss – It kills your appetite. In some circles, that’s all the pitch needed.

3. Stamina – Late nights, early mornings, high expectations. Adderall can keep the engine running. Until it breaks.

4. Success Pressure – Many of the rich feel they have to be brilliant, sharp, tireless. A pill seems like a shortcut. It’s not.

5. Recreation – Let’s not sugarcoat it. Some take it to feel a high. That’s where the danger lives.

I used to take Adderall for a mild case A.D.D until I discovered Concerta 54 mg extended release on a recent trip to Nicaragua. Its a complete game changer.  It provides ample focus and energy yet balanced throughout the day. 

*As always check with your doctor before doing any supplement or drug!  I do not promote try to steer people in the direction of taking anything.  What I publish here is completely for entertainment and informational purposes.

BREATHE LAB

Hyperbaric Oxygen Therapy

The Chamber: Where Change Begins

The setting might remind you of a first-class airline pod—private, clean, pressurized, and quiet. Chambers can be large enough to fit several people or small and tailored for just one. Once inside, the pressure builds gently, and you start breathing 100% oxygen, often through a mask or hood. The sensation is mild, but the effects are anything but.

The session usually lasts 60 to 90 minutes. Some people come in for a single treatment—maybe they’ve been in a diving accident or suffered carbon monoxide poisoning. But for many, especially those using it for performance, recovery, or chronic conditions, it becomes a routine—something they return to again and again.

The Oxygen Advantage

Let’s make this clear: oxygen is not a vitamin. It doesn’t come in a bottle. But it’s as essential as water—and just as overlooked. Most of us are living just above the red line when it comes to oxygen saturation. Stress, poor posture, urban air quality, and even mild inflammation can reduce our body’s ability to deliver oxygen where it’s needed.

HBOT doesn’t just top off the tank. It supercharges it. Blood plasma, not just red cells, begins to carry oxygen. Tissues that normally operate on a starvation diet suddenly get fed. Healing accelerates. Inflammation quiets down. And the brain—often the hungriest organ of all—begins to fire more efficiently.

What HBOT Is Used For

The FDA approves HBOT for a variety of medical issues—like decompression sickness (“the bends”), carbon monoxide poisoning, radiation injuries, chronic wounds, diabetic ulcers, and certain infections. That’s just the tip of the iceberg.

Beyond the official list, it’s becoming popular in the worlds of high-performance athletics, cognitive recovery, and longevity. Professional athletes use it to recover faster. Stroke survivors use it to rebuild damaged neural pathways. Executives and creatives use it to clear mental fog. And everyday people use it simply because they want to feel better and age slower.

Recharging at the Cellular Level

Imagine the trillions of cells in your body like tiny workers—each with a job to do, each needing fuel. What happens when you double or triple the oxygen supply? Suddenly, repair speeds up. Old injuries get a second chance to heal. Skin begins to glow. Energy levels climb.

This isn’t speculation. The research on HBOT shows increased production of stem cells and growth factors—the very things your body uses to regenerate itself. In short: it’s not hype. It’s biology.

The Brain on Oxygen

Your brain runs on oxygen. Deprive it, and you start forgetting names, losing focus, and feeling overwhelmed. Feed it, and the fog lifts.

Many patients report clearer thinking, improved memory, and better mood after a series of HBOT sessions. For those recovering from concussions or brain injuries, the difference can be night and day. And for others—especially those looking for a mental edge—it can mean sharper performance in meetings, negotiations, or creative work.

Energy Without the Crash

We’ve all relied on caffeine or sugar to power through a tough day. But there’s a cleaner way. By delivering more oxygen to your cells, HBOT gives your body the fuel it naturally needs—no jitters, no crash. It’s a more grounded kind of energy, one that leaves you calm and focused rather than wired and spent.

Calming Inflammation

Inflammation is the hidden culprit behind everything from arthritis to autoimmune issues to aging itself. HBOT reduces inflammation at a systemic level. That’s why so many people with chronic fatigue, Lyme disease, fibromyalgia, or even long COVID have turned to HBOT—not as a last resort, but as a tool that works when others don’t.

The Secret Weapon for Recovery

Every athlete knows: training doesn’t make you stronger—recovery does. It’s in the hours after the workout that muscles rebuild, systems recharge, and gains are made.

That’s where HBOT becomes a competitive edge. Whether you’re recovering from surgery, intense training, or simply the grind of daily stress, hyperbaric therapy speeds up repair. It’s not a shortcut—it’s a smarter path.

PERFORM LAB

Schtupp Like a Rabbit

Hormones and Alternatives: A Practical Guide to Energy, Vitality, and Performance

There are times in life when no amount of sleep, coffee, or willpower seems to restore our energy or sharpen our focus. For many high performers—executives, athletes, even parents—there comes a moment when we realize that diet and exercise aren’t always enough. The real difference, more often than not, lies in something most of us don’t think about until it’s out of balance: hormones.

Hormones are the body’s behind-the-scenes operators—quietly regulating metabolism, mood, energy, and recovery. And with modern medicine, we now have access not only to therapeutic hormones like HGH and testosterone, but also to natural compounds like D-ribose and PEA that can offer serious benefits with fewer risks. Let’s take a closer look.

Human Growth Hormone (HGH): The Repair Hormone

Human Growth Hormone is produced naturally by the pituitary gland and is most active during our developmental years. But its importance doesn’t fade with age. In fact, HGH continues to play a crucial role in adult health—particularly in how we recover, maintain energy, and stay resilient.

How HGH Supports Energy and Vitality:

• Metabolism Reset

• Stable Blood Sugar

• Muscle Growth

• Cellular Repair

• Sleep Enhancement

• IGF-1 Activation

• Mood Booster

Testosterone: The Drive Hormone

For men—and to some extent, women—testosterone is the hormone of action, resilience, and forward motion. When levels drop, everything feels heavier: lifting weights, making decisions, even getting out of bed.

Testosterone therapy isn’t about vanity. It’s about restoring drive.

What Testosterone Can Do:

• Build Muscle

• Burn Fat

• Oxygen Delivery

• Support Your Frame

• Improve Mood and Motivation

Testosterone influences mood, often dramatically. Low levels have been linked to irritability and even depression. Therapy may restore emotional balance and motivation.

• Mental Clarity

• Enhance Libido

D-Ribose: The Cellular Fuel

Not all energy solutions come in the form of hormones. Some, like D-ribose, work at the cellular level—right where energy is made.

D-ribose is a naturally occurring sugar, part of the critical compound known as ATP—your cells’ energy currency. Unlike table sugar, it doesn’t spike insulin or cause a crash. And unlike many supplements, it’s easy to understand and use.

How D-Ribose Helps:

ATP Synthesis
D-ribose helps your cells produce more ATP, especially during stress or recovery periods.

Works Fast, No Crash
It supports steady, sustainable energy—not a spike followed by fatigue.

Great for Recovery
Especially helpful for those with fatigue, heart issues, or recovering from illness.

Naturally Occurring
Your body already uses it. Supplementing just gives it a helping hand.

Easy to Use
Pro tip: Replace your morning sugar with D-ribose in your coffee. It tastes similar, but without the crash—and with long-term benefits.

PEA and Oxytocin: Mood and Motivation

We often think of energy as purely physical. But emotional energy—the kind that fuels passion, drive, and love—is just as important. This is where PEA and oxytocin come in.

Phenylethylamine (PEA):

Nicknamed “nature’s speed,” PEA is a trace compound found in chocolate and in the brain. It acts as a stimulant—clean, fast, and effective.

What PEA Does:

• Boosts Focus and Mental Energy

• Elevates Mood

• Supports Attention

• Reduces Appetite

Important Note:
PEA is quickly broken down by the enzyme MAO-B. For longer effect, it’s often paired with natural MAO-B inhibitors like selegiline or hordenine. Use caution if you’re sensitive to stimulants or have heart conditions.

Oxytocin:

Known as the bonding hormone, oxytocin promotes trust, calm, and connection. While not an energy booster in the traditional sense, oxytocin reduces stress—often the biggest drain on energy. It’s triggered by touch, connection, even acts of kindness.

Together, PEA and oxytocin remind us that energy isn’t just about muscle or mitochondria—it’s about emotion, purpose, and connection.

If you want to stay sharp, energetic, and effective as you age, your hormone health and cellular energy matter more than almost anything else. These aren’t shortcuts. They’re tools—used wisely—to support your body’s natural potential.

• Human Growth Hormone rebuilds.
• Testosterone drives.
• D-ribose fuels.
• PEA sparks.
• Oxytocin balances.

EXERCISE LAB

Reformer Pilates is Popular Now! 

Reformer Pilates isn’t a trend. It’s a method with roots, discipline, and results. Created by Joseph Pilates, the reformer was never meant to dazzle or entertain. It was built for function. Steel springs, sliding carriage, footbar, straps—it all looks mechanical until you try it. Then it becomes clear: this machine teaches your body how to move, and more importantly, how to move well.

 What started in rehabilitation clinics and dance studios has now found its place in gyms, wellness centers, and private homes. Dancers respect it. Athletes rely on it. Everyday people feel the difference. Reformer Pilates doesn’t shout. It doesn’t promise quick fixes. It works quietly, with precision and purpose. Here’s what it offers.

 1. Core Strength That Matters

Reformer Pilates trains the body from the inside out. It targets the deep muscles that hold you up and hold you together—the transverse abdominis, pelvic floor, and spinal stabilizers. These are not vanity muscles. They’re foundational. Whether you’re carrying groceries or playing a full-contact sport, these are the muscles that keep your spine aligned and your balance steady. They don’t bulk. They support.

 2. Efficient, Full-Body Training

A reformer session isn’t about one muscle group. It’s about all of them. You push with your legs while stabilizing with your core and extending through your arms. The carriage slides. The springs resist. And without realizing it, you’ve worked the front, the back, and everything in between. The goal isn’t exhaustion. It’s precision. Each motion builds strength while keeping the body long, mobile, and coordinated.

 3. A Smarter, Safer Workout

Not everyone wants impact. Not everyone needs it. The reformer offers intensity without risk. Its low-impact design spares the joints while still delivering a challenge. Springs can be adjusted. Movements can be modified. The result is a workout that meets you where you are—whether you’re healing from injury or pushing for peak performance.

 4. Practical Flexibility

Flexibility in Pilates isn’t about contortion. It’s about movement that transfers into life—reaching, bending, walking, standing tall. The reformer promotes mobility through motion, not just stretching. You build strength as you lengthen. You gain control as you move through your full range. And it shows—when you sit, stand, climb stairs, or get out of bed.

 5. Better Alignment, Better Posture

Reformer Pilates is corrective by design. The machine demands symmetry. It reveals imbalances and teaches the body to fix them. Over time, the shoulders settle, the spine stacks, and the hips level out. It’s not cosmetic—it’s functional. Better posture reduces pain, improves breathing, and makes every movement more efficient.

 6. Focused, Present, Aware

There’s no room for distraction on the reformer. Each exercise demands attention—where you place your foot, how you hold your ribs, when you breathe. It’s physical, but also mental. You become aware of your body’s habits—good and bad—and you learn to move with intention. That awareness follows you. It changes how you walk, how you sit, how you carry yourself.

 7. Accessible to Everyone

Pilates is not exclusive. You don’t need a dancer’s body or an athlete’s stamina. The reformer meets you where you are. The springs can be light or heavy. The movements can be simple or complex. Instructors can tailor routines for injury recovery, pregnancy, aging, or high-level training. It’s a tool, and like any good tool, it adapts to the job at hand.

 8. A Secret Weapon for Athletes

Elite athletes use Reformer Pilates not as a warm-up, but as a foundation. It sharpens their control. It prevents injury. It strengthens the muscles that hold the joints in place. It brings precision to power. Football players, tennis pros, swimmers, and runners have all turned to the reformer—not for show, but for results.

SHOCK LAB

EMS - Soviet Shock Sessions

The Electric Gym of Super Achievers

  You don’t have to bench press a Bentley or run a triathlon in under two hours to be called a super achiever. Busy bodies from the boardroom to the boxing ring and even the bedroom are super charging their lives with Soviet Olympic shock training known in the medical community as: EMS - Electro Muscle Stimulation.

  In the 1970s, the Soviet Union was determined to dominate the Olympics. Sports were political back then. Every gold medal was a symbol of national power. And behind those medals? An army of scientists working night and day to find any legal advantage possible. One of them was Dr. Yakov Kots, a Jewish-Russian physiologist with a brilliant mind and an obsession for unlocking the human body’s strength potential. Kots used EMS to contract muscles through electrical impulses, training the muscles harder and deeper than most athletes could do on their own. His research found that athletes could improve their strength by 30 to 40 percent in just a few weeks using EMS alongside traditional training. That's not a typo. That’s a triumph!

  The results were stunning. Soviet sprinters, wrestlers, weightlifters, and gymnasts started performing like machines. Coaches and scientists alike whispered about “the Kots method” as if it were some kind of secret weapon. Because, in a way, it was.

  EMS worked best when applied with targeted, pulsed sessions combined with the current exercise routine. EMS allowed the Soviets to gain the advantage by hitting muscle fibers they couldn’t fully engage through gym time alone. It speeded up recover, reduced wear and tear and gave them a psychological edge knowing they had a secret weapon.

From Soviet shock sessions to digital age fitness fantasy.

  You won’t find EMS at a Proletariat gym. But step inside a high-end biohacking clinic in Boca Raton, or a private wellness suite in Manhattan, and you’ll get buzzed quite literally; much punditry intended.

Today’s super achievers, the billionaires, CEOs, elite actors, investors, and private equity money moguls are using EMS to stay in top shape without burning through hours at the gym. For people whose time is measured in $7,000-an-hour units, EMS is golden.  Use it by the pool, use it discretely during a board meeting or while flying in the private jet!

Jeff Bezos, who transformed his physique over the last decade, is rumored to use elite trainers who employ EMS suits as part of their high-intensity optimization protocols. Tony Robbins? A big believer in biohacking and body-mind alignment. If it boosts performance, you can bet it’s on his radar.

Mark Wahlberg uses EMS. So does Roger Federer. NFL stars like Terrell Owens and Cristiano Ronaldo believe in the Russian routine as well.  But the technology isn’t just for athletes and actors. It’s for anyone who wants to age with vitality and save time, money and energy. EMS units are available on popular shipping sites for around $35USD each. This solution used to require expensive equipment and clinical supervision. The modern miracle is the fact that nowadays no proscription is required and the units are so small they will fit in your shirt pocket.

  The average person sees exercise as punishment. Super achievers see it as preparation yet their time is also more valuable hence EMS is the only option in many cases.The Secret Sexy Strategy: the stronger your body, the sharper your mind. Blood flow improves. Posture straightens. Energy surges. You walk into meetings taller, speak with more bass, and schtup like a Siberian tiger.

Here’s the bottom line: whether you’re running a marathon or running a company, the body that carries you matters. And in a world where the difference between average and extraordinary comes down to inches and milliseconds, EMS may be the edge that separates the good from the great.

Dr. Yakov Kots never sought fame. But his discovery transformed sports science and is now quietly transforming lives around the globe. The Soviet athletes who used EMS didn’t just win medals, they proved that when you train smarter, you perform better.